DESIGN OBJECTIVE:The project was to redesign an existing brand to have it more focused for its target audience.
SOLUTION: In this project, I wanted the brand to be based on family values. I rejuvenated the company’s brand to be friendly and welcoming. Once the company identity was established, I created an event to promote bike safety with several illustrations for posters, promotional items, signs, website pages, and an instructional booklet. The design had to be fun and informative to the general public.
DESIGN OBJECTIVE:The project was to create an extension brand for a company and design a skincare line.
SOLUTION:The extension brand name I came up with was HEX (to imply casting a love spell). The key adjectives for design are youthful, elegance, richness, beautiful, angelic, playful, and sensuous. I wanted to create a skincare line that embodies sexiness.
Gleam Cleaning Products
DESIGN OBJECTIVE:The project was to create a brand for cleaning products for sustainability design.
SOLUTION: I chose cleaning products that are safe for the environment. I also used materials that can be reused, eco friendly and biodegradable. I wanted the design to be clean and simple. The color palette I chose is earthy and green. I used a typographic hierarchy that is bold. I wanted to design a brand that customers can rely on and stay true to the objective, which is sustainability.
DESIGN OBJECTIVE:The project was to create a brand system for a company to apply to products and or services.
SOLUTION:For this project I chose to create a company that offers fashion and essential items for men 35 and over. I chose masculine and sophisticated as part of the concept for the brand. I chose stallion silhouettes with a fancy floral design and an old style typeface for the logo. The packaging material I used is a craft cover paper stock that can be easily recycled.
DESIGN OBJECTIVE:The project was to create a call-to-action campaign for an existing company.
SOLUTION:I chose Nike to promote the call-to-action campaign about stress and how it is a health risk in society. I propose to the public to run as a method of fighting against stress. I created a web site for those that participate in the fight against stress to use and their progress through goals and challenges. My design concept for the campaign is athletic and informative.
DESIGN OBJECTIVE:The project was to build a customizer site for an existing company.
SOLUTION:I chose Cold Stone Creamery to create a customizer site. What if the customer can pick any flavor before making their way to the nearest ice cream shop? My concept design is delicious and flavorful. Customers can choose from any flavor and mix-ins that Cold Stone offers in their shop. I wanted the image to be bold and to stand out. The navigation is designed for the customer to build their favorite ice cream for simple and easy customizing.
DESIGN OBJECTIVE:The project was to rebrand a current team’s logo.
SOLUTION:I chose to rebrand the Toronto Raptors basketball team. The concept was to create a modern and fresh new look. The brand will not only dominate in the courts, but in the hearts of fans, who value the Toronto Raptors. The team represents strength and agility.
DESIGN OBJECTIVE:The project was to rebrand an existing company and create a brand system.
SOLUTION:For this project, I decide to rebrand Old Navy. I took away “old” and left “Navy” as a logotype. I wanted to keep as much of the brand value intact as possible, but still design a fresh, modern, and trustworthy brand.
DESIGN OBJECTIVE:The project was to create a company, make a stationery system and apply the brand to applications.
SOLUTION:I created a company called Merlin Vodka. This company makes vodka drinks that change color and flavor with each sip. The concept for the brand was fun, playful, and magical.
There's Nothing Like a Muffin Convention
DESIGN OBJECTIVE:The project is to create or choose an existing company and design for an upcoming convention/expo.
SOLUTION:I chose to create a company called Lovin Muffin. The color palettes are deep, rich, and bright. I created illustrations that appeal to young and family orientated audiences. I wanted to make it fun, instructional, and informative to the public. The concept for the brand is a silhouette of a muffin with a heart in the middle and I chose an elegant typeface for the logotype.